STRATEGY

An OOH brand that communicates with all audiences in the same way.

Throughout the diagnostic process, we realized how admired the brands were and how much potential and willingness there was to do things differently.

The entire process was conducted in a co-creative manner with the executive team of the new Eletromidia. Hands-on work. Everyone in the same Zoom room (project 100% digital, from beginning to end), developing the work together.

More than just a new brand, we combined the best of each, leveraging their strengths and maximizing their talents. It was necessary to combine ambition and boldness on one side with empathy and strong relationships on the other. And all this in a way that elevated Eletromidia to a new level, bringing a fresh approach and placing the brand in its natural habitat: the city streets, with its assets.

CREATION

With a value proposition and positioning that maximized street presence, the visual concept couldn't be anything else.

A symbol inspired by maps and street features, capturing the vibrant and laid-back vibe of being out and about.

Furthermore, we incorporated graphics and colors that directly reference urban icons, such as pedestrian crossings and traffic lights.

The resulting symbol was created to be used on everything from brand assets to lifestyle items, such as clothing and accessories.

All the strategic and creative work was designed to consolidate ELetromidia as a brand that is, in fact, thinking differently, with the potential to be even more relevant in people's journeys, generating conversations and connections with them and with other brands as well.