ELEMIDIA
STRATEGY Based on Elemidia's most powerful and authentic features, the repositioning focused on the power its screens have to initiate conversations, cultivate communities, and positively influence the day of those around them. This is because, more than just an advertising space, Elemidia is a platform with proprietary content and voice, […]
NATURA: TODODIA
STRATEGY & CREATIVE WORK Tododia, a new look at your body. Starting from this premise, we invited women who use their eyes as a work tool in their professions to be the protagonists of our photos. They participated in an experiential journey with Tododia products while we documented the entire process. The products were packaged by a […]
MINALBA
STRATEGY During the diagnostic process, we realized that the category is based on product attributes and offers little emphasis on the emotional benefits that connect with the audience. In building the Branding Platform, we realized that the Brand wanted to communicate with restless spirits seeking new experiences, who challenge themselves […]
SUPERBAC
SUPERBAC's strategy has a strong and relevant promise: to replace outdated processes in industry and everyday life through biotechnology. But the understanding of this field is still poorly developed and biased. Hence the question arises: What if SUPERBAC used its vision for the future and its expertise in nature […]
