STRATEGY

We listened to the Rio Gastronomia team, sponsors, partners, and passionate customers, and we understand that the brand has the potential to be much more than the event itself.

It's about passion, fun, creativity, and culture. It's especially about food! As a gastronomy platform, the brand creates moments of interaction throughout the year with an audience that extends beyond the city of Rio de Janeiro.

It is a meeting point, bringing people together and energizing them. It creates different initiatives that inspire and impact consumers, restaurants, producers, and the entire Rio de Janeiro gastronomy ecosystem.

CREATION

The new brand is in response to Rio Gastronomia's strategy of being a gastronomy platform that creates different initiatives.

With a design that fosters ownership and connection across different areas of operation, the graphic platform created is built upon the letter "O" and conveys the diversity and multiplicity that Rio Gastronomia represents, in addition to reinforcing the creative drive in people, encouraging interpretations and thought dynamics.

The visual universe is colorful and cheerful, reflecting the brand's fun and creativity. Red remains the main color, but now in a more vibrant and renewed shade. We also sought to bring the aesthetics of tilework – a material that evokes the kitchen and cooking – in a modern and relaxed way.

The verbal universe, on the other hand, speaks with a distinctly Rio de Janeiro vibe: upbeat, inviting, and diverse. We want to tell the story of a Rio brand that has its own unique way of speaking, bringing fun to the world of gastronomy.