GUARANÁ NATU
STRATEGY Guaraná Antarctica is one of the most iconic brands in Brazil, and to enter this new market, it needed to deeply understand the behavior of its customers and what they value in the communication of natural and organic products. The packaging strategy was inspired by the origin and artisanal production of Guaraná […]
ELEMIDIA
STRATEGY Based on Elemidia's most powerful and authentic features, the repositioning focused on the power its screens have to initiate conversations, cultivate communities, and positively influence the day of those around them. This is because, more than just an advertising space, Elemidia is a platform with proprietary content and voice, […]
NATURA: TODODIA
STRATEGY & CREATIVE WORK Tododia, a new look at your body. Starting from this premise, we invited women who use their eyes as a work tool in their professions to be the protagonists of our photos. They participated in an experiential journey with Tododia products while we documented the entire process. The products were packaged by a […]
MINALBA
STRATEGY During the diagnostic process, we realized that the category is based on product attributes and offers little emphasis on the emotional benefits that connect with the audience. In building the Branding Platform, we realized that the Brand wanted to communicate with restless spirits seeking new experiences, who challenge themselves […]
