STRATEGY

SUPERBAC holds a strong and relevant promise: the replacement of outdated processes in industry and everyday life through biotechnology. However, understanding of this field is still poorly developed and biased. This raises a question:

What if SUPERBAC used its vision for the future and its expertise in nature to lead a revolution in the way we solve humanity's problems?

This was the path to building a brand with a consolidated business across multiple fronts, with the purpose of leading the biotechnology revolution towards a more productive and sustainable future.

CREATION

The alliance between humanity's technological advancements and nature was the great creative path for this brand. We sought answers in organic forms, which allude to the origins of all living beings, for a new and distinct symbol that stands out from the competition, instigating and generating curiosity in those who see it.

IMPLEMENTATION

In the Visual and Verbal Universes, we brought a vibrant and fantastic biotechnology, with curves and textures inspired by the distinct world of bacteria, which take on various functions: nourishing, washing, saving, etc. Our typography evokes science and efficiency with straight and rational angles to promote the encounter between nature and technology.