ENAUTA
STRATEGY Executives, strategic partners, clients, and leaders of local communities where the company operates were interviewed. We conducted an in-depth study of the competition and benchmarks. The branding strategy was based on the company's business challenge, which expands its positioning from the Oil & Gas segment to the Energy segment. To this end, we established as […]
PERFECT PAIR
STRATEGY Upon immersing ourselves in the brand's universe, it became evident that it was necessary to completely update the "Perfect Match Experience," understanding the issues of our current society and thus strengthening the relationship with current subscribers, as well as attracting a younger audience. To this end, Perfect Match should demonstrate how much it understands about the current moment in time […]
CHAMEX
STRATEGY During the diagnostic process, it was found that the category as a whole followed some premises that distanced it from the consumer, such as a discourse focused on functional attributes and a generic concept of quality. In this scenario, it was understood that Chamex could be ahead by realizing that it held in its hands the greatest symbol of […]
NEXTEL
STRATEGY This is how we created Nextel Agiliza, a positioning that eliminates obstacles and creates opportunities for people to grow. Colors, visual and verbal universe, and brand that reflect the positioning aligned with the lives of its audience. CREATION A revitalization with the concept of being closer to its audience and with greater digital performance. IMPLEMENTATION & RESULTS […]
