STRATEGY

Upon immersing myself in the brand's universe, it became clear that the "Perfect Match Experience" needed to be completely updated, understanding the issues of our current society and thus strengthening the relationship with current subscribers, as well as attracting a younger audience.

To achieve this, Par Perfeito should demonstrate its understanding of the ever-changing times we live in, acknowledging that a good relationship isn't necessarily perfect, and thus become the brand that redefines serious relationships and leverages a unique algorithm as a differentiator.

CREATION

Experts in relationships for years, with the desire and full potential to transform realities through the simplicity of a great experience, Par Perfeito understands each person's moment and, like a curation of the best dates, aims to create real and quality connections.

The new positioning stems from the discovery of what people truly want: a light and committed relationship, however long it lasts.

To bring Par Perfeito's new phase to life, we've redefined the brand's original heart. The magic of algorithms that create perfect connections through conversations and affinities now takes center stage in the symbol. With a more youthful language, the letter P takes center stage in the identity, functioning as a platform that unites people, reveals matches, and highlights texts and illustrations.

IMPLEMENTATION

Just like the brand, we developed the visual and verbal universes, and the communication in a way that is appropriate for different audiences and channels. Breaking the paradigm that a serious relationship has to be perfect, the brand expresses itself through the concept that each person has their own moment and Par Perfeito is the right filter.