STRATEGY

Executives, strategic partners, clients, and leaders from local communities where the company operates were interviewed. We conducted an in-depth study of the competition and benchmarks. The branding strategy was based on the company's business challenge, which expands its positioning from the Oil & Gas segment to the Energy segment.

To that end, we established a new name and brand as strategic guidelines for a new phase, with strategic positioning within the ecosystem.

CREATION

The work was developed in complete collaboration between the client and the agency, where the QGEP team – president, board members and executives – and the agency team – CEO, executives, strategists and creatives – repositioned the brand with a new name: Enauta.

Inspired by the Argonauts, we created the energy navigators. It's a distinctive name that reinforces the brand's attributes, pointing towards the future.

The logo, inspired by nautical flags, features the color orange as a reference to the original brand of the Queiroz Galvão Group, as well as the three lines. The new green/blue color reflects the sea and the commitment to sustainability.

“"Exploring the universe of energy" is Enauta's new purpose, reinforcing its commitment to the energy market in Brazil and worldwide.

We are reinforcing its strengths, already established in the Oil & Gas segment, to reflect this new phase. The new brand creates associations related to the courage and expertise that have reflected its successful path in the exploration and production of assets over the last 20 years, in addition to reinforcing its historical commitment to sustainability initiatives.

IMPLEMENTATION

The brand comes to life with a new name, visual and verbal universes. Strongly committed to transforming the brand for its diverse audiences – internal audiences, partners, and investors – through the development of branding guidelines and signage, we also developed the launch campaign.

Thus, we reinforce the brand's intention to continue seeking the energy the world needs, as well as the feeling of a company that is an expert in the Brazilian market and believes in the power of new beginnings.