STRATEGY

For Pravaler to expand its full potential, it was important to listen to everyone involved and benefiting from the process, whether they are students, parents, or educational institutions. We understand that the bond with Pravaler goes far beyond a transactional relationship; it's a transformative experience. We look at the entire customer journey, from contracting to repurchase, paying close attention to these brand moments.

A transformative, versatile, collaborative, and impactful brand that knows its role because it understands its clients' needs and shapes its solutions accordingly. An ambition shared by everyone at Pravaler: to go beyond student loans and become a digital solutions platform.
financial aid for education.

CREATION

A brand that relied on outdated codes, emphasizing robustness rather than agility and adaptability. The graduation cap, a symbol of academic training, made the brand more associated with graduation companies than a fintech firm.

Driven by the need to make it more contemporary, aligned with the new market it is building, we were able to create a brand that stands out in both the digital and analog worlds, with an energetic and upbeat language, associating it with a bridge to achievement.