STRATEGY

Your moment, every day.

It's an invitation to give new meaning to pauses in a busy routine, to connect with yourself and recharge your energy to face the day-to-day.

This was our inspiration, which guided the creative execution of the project.

CREATION

We constructed the visual and verbal language for the launch, exploring visual elements that complement each other and, together, build the imagery of bath time, bringing refreshment, hydration, and energy.

The products appear supported on frosted glass bases, reinforcing the sensory experience of the bath and bringing the freshness of the fragrance. Texture also comes into play to reinforce the sensory experience of the product, whether with moisturizing cream, foam, or water droplets. The element of vibrant shapes builds the perception of technology, bringing points of color and reinforcing the sensory experience through the gradient of colors with focus and blur.

The casting portrays the diversity of expressions stemming from each woman's inner energy, with naturalness and confidence. The body movement is organic and conveys the "up" that the new fragrance offers, like a snapshot of a moment of self-care.

The language is an invitation to discover the new Lemongrass and Mint fragrance through a complete line of products that offer an incredible sensory experience.