Natura Tododia is a brand that encourages daily self-care, inviting women to create a more intimate relationship with themselves.
Our challenge was to create communication and visual guidelines that showed how the macadamia product line is already part of a woman's routine, offering incredible benefits, ultra-sensory experiences, and making this moment even more enjoyable.
AGENCY: Ana Couto
CLIENT: Natura Tododia
PROJECT: Visual guidelines for the Macadamia movement
LEADERSHIP: Danilo Cid – Partner VP of Creation
TEAM FOR CUSTOMER SERVICE AND STRATEGIC RELATIONSHIP MANAGEMENT: Renata Príncipe and Larissa Nascimento
TIME GROWTH: Julia Sobral and Lara Falluh
CREATION TEAM: Juliana Furtado, Fernanda Magalhães and Fernando Contato
EXECUTIVE PRODUCER: Andrea Mancini
PHOTOGRAPHY STILLS AND CASTING: Ricardo Barcelos
TREATMENT AND FINISHING: Leandro Sparra
MOCKUP STILL: Malcom Oakley and Marco Di Giorgio
COSTUME DESIGNER: Thais Barakat
HAIR/MAKEUP: Carlos Carrasco
PRODUCTION OF OBJECTS: Karina Zandona
APPROVAL/CLIENT: Fabiana de Almeida, Lara Mereu, Mariana Ferreira, Ana Julia, Lana Ohtani and Pollyanna Bezerra.
