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Sabin Group

Creation, Strategy

Challenge

The Sabin Group was born from the strength and boldness of two women almost four decades ago, becoming a benchmark in diagnostic medicine throughout the country. With the expansion of its operations, it has transformed into a diversified healthcare ecosystem and, to achieve this, needed to establish a corporate brand that could encompass different audiences, thus integrating healthcare solutions for B2B and B2C.

Furthermore, the Sabin Group, inspired by its founders, faces the challenge of expressing its unique personality in a market with common ground, such as humanization, proximity, and well-being.

Strategy

The Sabin Group possesses a significant competitive advantage by combining a diversified portfolio of healthcare offerings with the credibility of its core brand – Sabin Diagnóstico e Saúde. However, to reach its full potential, it is crucial to be perceived and recognized for the breadth of its solutions and, especially, for its continuous commitment to improving people's care. The new brand should reflect the group's purpose and culture, which stands out for its attributes of entrepreneurship, leadership, care, respect, and pioneering spirit, inheriting the inspiring and remarkable characteristics of its founders.

Creation

The Sabin Group brand uses the letter "S" as an analogy for its diverse platform of health and care services. From the base of the platform, different graphic languages emerge that represent the living and dynamic ecosystem. This organic approach unfolds throughout its visual expression, conferring a confident identity and conveying affection and lightness through its curves.