ACTIVE
STRATEGY We went through interviews, focus groups, and quantitative research to understand internal and external perspectives, in addition to market analysis, until we proposed that Ativa reposition itself as a democratic brand, which puts the user experience at its center and expands its presence beyond the advisor, all based on an entrepreneurial culture, […]
CERBRAS
STRATEGY To translate Cerbras' story and inspire its future, we emerged with the purpose "To clothe dreams in reality." From this, we gave prominence to the category's action verb – "to clothe," which also translates to filling and enveloping the world with what we believe in, and we highlighted what the brand does […]
SPATEN
STRATEGY The beer has clear functional differentiators: in a market surrounded by Pilsners, it inaugurates the Munich Helles. Spaten balances flavor and aromas, and is recognized for its smooth, refreshing, and light bitterness. But a German beer with more than 600 years of history has much more to tell; Spaten transcends time. “Refining its admirable side” […]
B9
STRATEGY With the clear objective of embracing and enhancing the B9 brand and product ecosystem, we began defining our strategy. The guiding thread of this story should emerge from the existing strengths and synergies between B9, Braincast, and Mamilos – the three strategic brands in this universe. We unified the message and elevated B9 to the umbrella corporate brand. […]
