Brastemp
STRATEGY After in-depth research, we understand that Brastemp is the brand that changes. With major product launches, it has brought innovations that have made history and truly transformed lives: the first refrigerator with space optimization on the door, the first dishwasher on the Brazilian market, the first frost-free refrigerator, the first refrigerator with three compartments. More than […]
PEUGEOT
STRATEGY We began the diagnostic process with in-depth interviews with company executives, end consumers, and dealers, along with market and competitor analyses. As we delved deeper into the findings, we identified aspects that stood out as strong differentiators for Peugeot throughout its 200-year history: evolution. A brand that has always observed […]
NEW WORLD
STRATEGY The entire process was conducted co-creatively with the Novomundo.com executive team. Hands-on work. Everyone in the same (virtual) room, discussing and refining the strategy, building a single path. To design the strategy, we spoke with executives, end customers, partners, and employees. This investigation brought us conclusions that underpinned the construction: starting from the […]
NATURA EVERYDAY
STRATEGY & CREATIVE WORK Based on the insight that skin is alive and changes every day, we developed a fluid and comprehensive universe capable of guiding the consumer to understand this evolution. Named "living form," the graphic representation of the new formula's concept can unfold in various ways to […]
