SPATEN
STRATEGY The beer has clear functional differentiators: in a market surrounded by Pilsners, it inaugurates the Munich Helles. Spaten balances flavor and aromas, and is recognized for its smooth, refreshing, and light bitterness. But a German beer with more than 600 years of history has much more to tell; Spaten transcends time. “Refining its admirable side” […]
B9
STRATEGY With the clear objective of embracing and enhancing the B9 brand and product ecosystem, we began defining our strategy. The guiding thread of this story should emerge from the existing strengths and synergies between B9, Braincast, and Mamilos – the three strategic brands in this universe. We unified the message and elevated B9 to the umbrella corporate brand. […]
Brastemp
STRATEGY After in-depth research, we understand that Brastemp is the brand that changes. With major product launches, it has brought innovations that have made history and truly transformed lives: the first refrigerator with space optimization on the door, the first dishwasher on the Brazilian market, the first frost-free refrigerator, the first refrigerator with three compartments. More than […]
PEUGEOT
STRATEGY We began the diagnostic process with in-depth interviews with company executives, end consumers, and dealers, along with market and competitor analyses. As we delved deeper into the findings, we identified aspects that stood out as strong differentiators for Peugeot throughout its 200-year history: evolution. A brand that has always observed […]
