Brastemp
Strategy After in-depth research, we understand that Brastemp is the brand that changes. With major product launches, it has brought innovations that have made history and truly transformed lives: the first refrigerator with space optimization on the door, the first dishwasher on the Brazilian market, the first frost-free refrigerator, the first refrigerator with three compartments. More than […]
Clickbus
Strategy After extensive analysis, we understand that there is still consumer distrust in buying tickets online and that there is also significant pain during the journey after the purchase. The fact is that traveling by bus can be much safer, more comfortable, and easier. Along with the insights from the analysis, we delved deeper into […]
Zuk
Strategy: The diagnostic investigation involved in-depth interviews with company executives, B2B clients, end consumers, and market and competitor analyses. During the process, examining the learnings, we identified a powerful strength: with a background in auctions, Zukerman had spectacle in his DNA. From there, we combined this talent to solve […]
Stam
Strategy During the diagnostic phase, research made it clear that consumers had an emotional connection to the Stam brand, dating back to their childhood and important moments in their lives. Based on this discovery and in line with Stam's worldview, the purpose of "opening spaces for new stories" was defined, [...]
