ICARROS
Strategy: The diagnostic investigation involved in-depth interviews with company executives and partners, as well as focus groups and quantitative research with potential consumers and users, and market and competitor analyses. Throughout the entire process, examining the learnings, one important brand strength stood out: the corporate culture and the […]
ACTIVE
STRATEGY We went through interviews, focus groups, and quantitative research to understand internal and external perspectives, in addition to market analysis, until we proposed that Ativa reposition itself as a democratic brand, which puts the user experience at its center and expands its presence beyond the advisor, all based on an entrepreneurial culture, […]
CERBRAS
STRATEGY To translate Cerbras' story and inspire its future, we emerged with the purpose "To clothe dreams in reality." From this, we gave prominence to the category's action verb – "to clothe," which also translates to filling and enveloping the world with what we believe in, and we highlighted what the brand does […]
SPATEN
STRATEGY The beer has clear functional differentiators: in a market surrounded by Pilsners, it inaugurates the Munich Helles. Spaten balances flavor and aromas, and is recognized for its smooth, refreshing, and light bitterness. But a German beer with more than 600 years of history has much more to tell; Spaten transcends time. “Refining its admirable side” […]
