UOL
STRATEGY To evolve UOL's positioning, the starting point was to value its origins and the role the brand plays daily in the lives of millions of people. We then adopted as our purpose "Connecting every Brazilian to their universe, informing, entertaining, and making life easier for everyone." We organized its portfolio of products and brands to […]
FOR REAL
STRATEGY To fully expand Pravaler's potential, it was important to listen to everyone involved and benefiting from the process, whether students, parents, or educational institutions. We understand that the bond with Pravaler goes far beyond a transactional relationship; it's a transformative experience. We look at the entire customer journey, from the initial contact to the final decision.
HAPVIDA
STRATEGY Separately, Hapvida and NotreDame Intermédica were already challenging the definition of quality healthcare in the country, always improving that quality through a welcoming approach. Now, together, they combine to meet the magnitude of the challenge that is healthcare in Brazil. A union as big as Brazil, with the welcoming spirit of Brazilians. CREATION We needed to highlight the […]
RIO GASTRONOMY
STRATEGY We listened to the Rio Gastronomia team, sponsors, partners, and passionate clients, and we understand that the Brand has the potential to be much more than the event itself. It's about passion, fun, creativity, and culture. It's especially about food! As a gastronomy platform, the Brand creates moments of interaction throughout the year with a […]
