HAPVIDA
STRATEGY Separately, Hapvida and NotreDame Intermédica were already challenging the definition of quality healthcare in the country, always improving that quality through a welcoming approach. Now, together, they combine to meet the magnitude of the challenge that is healthcare in Brazil. A union as big as Brazil, with the welcoming spirit of Brazilians. CREATION We needed to highlight the […]
RIO GASTRONOMY
STRATEGY We listened to the Rio Gastronomia team, sponsors, partners, and passionate clients, and we understand that the Brand has the potential to be much more than the event itself. It's about passion, fun, creativity, and culture. It's especially about food! As a gastronomy platform, the Brand creates moments of interaction throughout the year with a […]
FIAT
STRATEGY More than 100 years in Argentina and 44 years in Brazil. From the beginning of the project, we knew it wasn't just any car brand. And that became clear in the diagnostic interviews, where people missed FIAT. A charismatic brand that didn't go unnoticed and that built a […]
GUARANÁ NATU
STRATEGY Guaraná Antarctica is one of the most iconic brands in Brazil, and to enter this new market, it needed to deeply understand the behavior of its customers and what they value in the communication of natural and organic products. The packaging strategy was inspired by the origin and artisanal production of Guaraná […]
