Yelum
Strategy: In a deep co-creation journey with the HDI Group Executive Committee, we listened to brokers and clients and understood the key assets already built by Liberty for the construction of Yelum: the yellow, which visually differentiated it, became an attitude, of originality, freshness, warmth. And freedom, which initially was being […]
Natura Tododia
PUC-Rio
Strategy: In the diagnostic phase, we conducted numerous interviews with professors, students, and staff, in addition to carrying out an in-depth audit of the education market. Our findings pointed to PUC-Rio as a welcoming place that presents challenges. Believing in learning through practice, it extends beyond its walls with projects ranging from underprivileged communities to challenging educational challenges...
Happy Eggs
Strategy After delving deeper into the universe in which we operate, we concluded that the egg market behavior offers room for working with the concept of animal welfare. Furthermore, we encountered the significant challenge of organizing and highlighting the differences between the types, sizes, and methods of egg production for the end consumer. We therefore decided to subvert […]
