FRESCATTO
STRATEGY OF IS, DOES AND SAYS We defined Frescatto as the leading strategic brand in this ecosystem, assuming a corporate, channel and product role. Thus, Frescatto Company (former corporate brand) and Porto Frescatto (former channel brand responsible for company-owned stores) cease to exist. After a more detailed analysis of the diagnosis, we developed the strategy of […]
Hot Beach
Strategy: In the diagnostic phase, we delved into the world of Hot Beach and other entertainment complexes across Brazil. Our findings pointed to Hot Beach as an oasis to be explored in the interior of São Paulo. With its relentless sunshine and consistently warm waters from the Guarani Aquifer, it stands out from the rest of the region.
Peasant woman
STRATEGY To build the new Camponesa, we found in its roots a proprietary approach capable of telling a unique story in the market and building a brand with greater added value: We combined the hospitality of the people of Minas Gerais with their talent and creativity, capable of making cheese bread, and added the innovation of technology […]
Peasant woman
COMMUNICATION Camponesa's communication comes to life in an integrated campaign that translates how Flavor is Created Together. Starting from the purpose "To make affections new flavors," we seek to understand the connection between affections and flavors in Brazilian food, which already considers food preparation and sharing at the table as elements that [...]
