ICARROS
Strategy: The diagnostic investigation involved in-depth interviews with company executives and partners, as well as focus groups and quantitative research with potential consumers and users, and market and competitor analyses. Throughout the entire process, examining the learnings, one important brand strength stood out: the corporate culture and the […]
NATURA EVERYDAY
STRATEGY Your moment, every day. It's an invitation to redefine pauses in a busy routine, connect with yourself, and recharge your energy to face the day-to-day. This was our inspiration, which guided the creative execution of the project. CREATION We built the visual and verbal language for the launch, exploring visual elements that […]
CITROËN
STRATEGY The diagnostic investigation involved in-depth interviews with company executives, end consumers, and dealers, as well as market and competitor analyses. Throughout the process, examining the lessons learned, we identified a unique strength of Citroën since its inception: the vision of André Citroën. A visionary, more than 100 years ago he already saw urban mobility as a means of communication between […]
ELECTROMEDIA
STRATEGY An OOH brand that communicates with all audiences in the same way. Throughout the diagnostic phase, we realized how admired the brands were and how much potential and willingness there was to do things differently. The entire process was conducted in a co-creative way, with the executive team of the new Eletromidia. Hands-on work. Everyone in the same room […]
