Yelum
Strategy: In a deep co-creation journey with the HDI Group Executive Committee, we listened to brokers and clients and understood the key assets already built by Liberty for the construction of Yelum: the yellow, which visually differentiated it, became an attitude, of originality, freshness, warmth. And freedom, which initially was being […]
PUC-Rio
Strategy: In the diagnostic phase, we conducted numerous interviews with professors, students, and staff, in addition to carrying out an in-depth audit of the education market. Our findings pointed to PUC-Rio as a welcoming place that presents challenges. Believing in learning through practice, it extends beyond its walls with projects ranging from underprivileged communities to challenging educational challenges...
Sabin Group
Strategy: The Sabin Group possesses a significant competitive advantage by combining a diversified portfolio of healthcare offerings with the credibility of its core brand – Sabin Diagnostics and Health. However, to reach its full potential, it is crucial to be perceived and recognized for the breadth of its solutions and, especially, for its ongoing commitment […]
ICARROS
Strategy: The diagnostic investigation involved in-depth interviews with company executives and partners, as well as focus groups and quantitative research with potential consumers and users, and market and competitor analyses. Throughout the entire process, examining the learnings, one important brand strength stood out: the corporate culture and the […]
