FIA
STRATEGY The complete strategic repositioning was anchored in the purpose "Knowing to act, acting to impact," which reconnects knowledge to practice. The new identity presents FIA Business School as a unified parent brand, integrating its different areas of operation and simplifying the portfolio architecture. The strategy repositions FIA as a business school that transforms theory into real impact, guided by the archetype of the Magician, which […]
YoBem
STRATEGY We believe that well-being isn't about striving for the maximum, but about celebrating what is possible. Therefore, our strategy was to give voice to the concept of small victories and everyday actions that deserve to be celebrated. With this perspective, YoBem positions itself as a brand that prioritizes well-being without […]
Yelum
Strategy: In a deep co-creation journey with the HDI Group Executive Committee, we listened to brokers and clients and understood the key assets already built by Liberty for the construction of Yelum: the yellow, which visually differentiated it, became an attitude, of originality, freshness, warmth. And freedom, which initially was being […]
PUC-Rio
Strategy: In the diagnostic phase, we conducted numerous interviews with professors, students, and staff, in addition to carrying out an in-depth audit of the education market. Our findings pointed to PUC-Rio as a welcoming place that presents challenges. Believing in learning through practice, it extends beyond its walls with projects ranging from underprivileged communities to challenging educational challenges...
