ICARROS
Strategy: The diagnostic investigation involved in-depth interviews with company executives and partners, as well as focus groups and quantitative research with potential consumers and users, and market and competitor analyses. Throughout the entire process, examining the learnings, one important brand strength stood out: the corporate culture and the […]
iFood Benefits
STRATEGY To enter this new segment, iFood needed a sub-brand and a positioning capable of quickly explaining what qualifies and differentiates iFood from the traditional dominant players and the digital natives competing for space in this market. Besides being a reference in food and technology, iFood has two major differentiators in its favor that were key […]
UOL
STRATEGY To evolve UOL's positioning, the starting point was to value its origins and the role the brand plays daily in the lives of millions of people. We then adopted as our purpose "Connecting every Brazilian to their universe, informing, entertaining, and making life easier for everyone." We organized its portfolio of products and brands to […]
HAPVIDA
STRATEGY Separately, Hapvida and NotreDame Intermédica were already challenging the definition of quality healthcare in the country, always improving that quality through a welcoming approach. Now, together, they combine to meet the magnitude of the challenge that is healthcare in Brazil. A union as big as Brazil, with the welcoming spirit of Brazilians. CREATION We needed to highlight the […]
