STRATEGY

Hapvida is a leader and protagonist in a model that guarantees in-depth knowledge of each client by integrating all medical care under integrated management. The advantages of the vertically integrated model are being rediscovered to break down prejudices among new consumers.

It is also welcoming, balancing efficiency and innovation with personalized service, ensuring the quality healthcare our people deserve. That is its purpose.

The developed architectural model energizes the Hapvida system by bringing acquired businesses closer, but maintains ties with its audiences by retaining current brand names. It's a way to welcome all new clients into the Hapvida family.

CREATION

The Hapvida brand has been revitalized to bring more modernity and lightness to its typography, as well as improve performance in the digital environment.

From the brand's original symbol, a universe of icons was derived that makes communication direct, simple, democratic, and welcoming. The brand's vibrant tones were complemented by a secondary palette of calmer colors.

The cinematography is inclusive and democratic, portraying real life. Smiles, hugs, and authentic family moments are welcome, but situations like a broken arm and a scraped knee cannot be left out. Always with a positive and lighthearted perspective.

The brand also adopted proprietary tones of voice that easily convey the advantages of the vertically integrated model and highlight health, while simultaneously transmitting its new positioning: Real health.