FRESCATTO
STRATEGY OF IS, DOES AND SAYS We defined Frescatto as the leading strategic brand in this ecosystem, assuming a corporate, channel and product role. Thus, Frescatto Company (former corporate brand) and Porto Frescatto (former channel brand responsible for company-owned stores) cease to exist. After a more detailed analysis of the diagnosis, we developed the strategy of […]
CIA. HERING
STRATEGY By defining the most relevant user profiles, we built a website connected to a content management system (CMS), including functionalities that best meet the needs of each user who will access the Cia. Hering website. CREATION The website's information architecture was designed based on the ideal user experience […]
SENAI
STRATEGY Combining tools from Service Design and UX Research, we conducted contextual visits and qualitative interviews to generate hypotheses about existing professional profiles. To validate these hypotheses, we applied a nationwide quantitative questionnaire to the SENAI school employee base, which obtained more than 3,000 responses. Finally, by […]
TOTVS
STRATEGY The behavioral change that the new environment provides should be present and reinforced in the space's design and signage. We understand that all the quality and precision of the company stems, especially, from the integration and interaction of people. Therefore, we integrate into the environments not only the technology market, but also the personality of the Totvers […]
