Cia. Hering is a multi-brand organization that has been present in the lives of Brazilians for over a century. The development of the website arose from the need to create a channel of dialogue with the different audiences that interact with Cia., such as franchisees, retailers, and future employees, reinforcing existing brand elements: simple and comfortable clothing, photographs with relaxed poses, and a palette with many shades of blue.
By defining the most relevant user profiles, we built a website connected to a content management system (CMS), incorporating functionalities that best meet the needs of each user who will access the Cia. Hering website.
The website's information architecture was designed based on the ideal user experience, the storytelling of the main pages, a creative concept based on the branding platform, user interface, and front-end development.
–
São Paulo
R. Mourato Coelho, 1404
Vila Madalena
ZIPCODE 05417 011
TEL +55 11 91614-4449
