CIA. HERING
STRATEGY By defining the most relevant user profiles, we built a website connected to a content management system (CMS), including functionalities that best meet the needs of each user who will access the Cia. Hering website. CREATION The website's information architecture was designed based on the ideal user experience […]
SBT
STRATEGY & CREATION For SBT, a brand architecture and visual and verbal universe creation project was developed. First, the diagnosis helped identify the main points for the architectural recommendation. Then, iconic SBT codes – such as the microphone and the rainbow – were translated into visual assets […]
Architecture for internal structures of PRÓ-FROTAS
STRATEGY In a co-creative workshop with the Pró-Frotas team, we mapped the current customer journey, identifying pain points and improvement projects. And for the implementation of these projects, we redesigned the startup's internal structure, which began working in squads following Lean principles, focused on user needs but without losing sight of […]
