STRATEGY & CREATION

For SBT, a brand architecture and visual and verbal universe creation project was developed. First, the diagnosis helped identify the main points for the architectural recommendation. Then, iconic SBT codes – such as the microphone and the rainbow – were translated into visual assets that strengthened the brand.

IMPLEMENTATION

The branding of SBT's internal initiatives and events has been strategically organized, highlighting the company's innovative character, something that was previously underappreciated by its stakeholders. The project ensured the brand's own identity, with colors, verbal territory, and graphics that reflect its essence and origin. Visually, SBT now has greater institutional strength, while simultaneously establishing itself as the brand of fun, joy, and family.