PUC-Rio
Strategy: In the diagnostic phase, we conducted numerous interviews with professors, students, and staff, in addition to carrying out an in-depth audit of the education market. Our findings pointed to PUC-Rio as a welcoming place that presents challenges. Believing in learning through practice, it extends beyond its walls with projects ranging from underprivileged communities to challenging educational challenges...
CIA. HERING
STRATEGY By defining the most relevant user profiles, we built a website connected to a content management system (CMS), including functionalities that best meet the needs of each user who will access the Cia. Hering website. CREATION The website's information architecture was designed based on the ideal user experience […]
Wiz
STRATEGY The rebranding of PAR began with a complete diagnosis to identify areas for business improvement. We defined strategic guidelines and designed a new ecosystem and positioning that would represent the future of this brand. The proposal was to transform a brokerage firm that acted as an intermediary between Caixa Econômica and Caixa Seguradora in the sale of […]
