STRATEGY

The rebranding of PAR began with a complete diagnosis to identify areas for business improvement. We defined strategic guidelines and designed a new ecosystem and positioning that would represent the future of this brand.

The proposal was to transform a brokerage firm that acted as an intermediary between Caixa Econômica and Caixa Seguradora in the sale of insurance, turning it into a provider of precise solutions to boost business, combining financial and insurance services ideal for each client.

CREATION

Leaving behind an unnoticed brand lacking its own identity to give life to a new one, recognized and valued for the precise solutions it offers. This is how Wiz was born, a brand that facilitates the meeting between companies and people, opportunities and business deals, creating relevant connections.

In the name, transformation and knowledge. In the logo, energy and movement.

Inspired by a spring and a lightning bolt, it symbolizes propulsion and conveys strength and a desire to change the market. Vibrant colors and proprietary graphics relate to the connections that Wiz aims to create, behaving like pieces that fit together precisely.

IMPLEMENTATION

Corporate materials inspire employees and partners with Wiz's characteristic elements. The company's values come to life and reflect this new moment in the environment. At the launch event, everyone is invited to build the era of connection alongside Wiz, celebrating this new brand that values relevant connections between people, technology, and intelligence.

SOME OF OUR SOLUTIONS: Branding Diagnosis, Brand Platform, Brand, Visual Universe, Verbal Universe, Branding Guide, Environmental Design, Corporate Materials, Launch Campaign, Website.