NATURA EVERYDAY
STRATEGY & CREATIVE WORK Based on the insight that skin is alive and changes every day, we developed a fluid and comprehensive universe capable of guiding the consumer to understand this evolution. Named "living form," the graphic representation of the new formula's concept can unfold in various ways to […]
Americanas Marketplace
MANIFESTO AMERICANAS MARKETPLACE STRATEGY In a full-service project, we developed the rebranding, verbal and visual universe, experience strategy, and integrated communication. For the ideal journey, we conducted an immersion, talking to partners with different profiles, in addition to quantitative research and analysis of existing materials. This stage also included mapping personas and the […]
Zarns
STRATEGY After in-depth diagnostic analysis, we identified its strengths and areas for improvement, defining guidelines for building the BRANDING through the IS, DOES, AND SAYS methodology. Based on these insights, we identified that we have an offering supported by a renowned faculty recognized by the scientific community as significant assets, in addition to the laboratories […]
ULTRAGAZ
STRATEGY The entire process was conducted co-creatively with the Ultragaz executive team. Hands-on work. Everyone in the same (virtual) room, discussing and refining the strategy, building a single path. From the beginning of the diagnosis, we understood that Ultragaz had important equities to be taken into account for the project. The color blue, […]
