MINALBA BRAZIL
STRATEGY For this challenge, we worked in committees with the client's executive team and, when assembling the brand portfolio, we started from the following organizing principle: goes well with health x goes well with pleasure. In the first group, we have the strategic brands Minalba and Royale. In the second, we placed Indaiá as a strategic brand, Citrus and […]
TOTVS
STRATEGY The behavioral change that the new environment provides should be present and reinforced in the space's design and signage. We understand that all the quality and precision of the company stems, especially, from the integration and interaction of people. Therefore, we integrate into the environments not only the technology market, but also the personality of the Totvers […]
NEXTEL
STRATEGY This is how we created Nextel Agiliza, a positioning that eliminates obstacles and creates opportunities for people to grow. Colors, visual and verbal universe, and brand that reflect the positioning aligned with the lives of its audience. CREATION A revitalization with the concept of being closer to its audience and with greater digital performance. IMPLEMENTATION & RESULTS […]
