ZAMP
STRATEGY We delved into BKB through a diagnostic study with its executives, clients, and B2B partners, in addition to analyzing the competition and the food market as a whole. In this process, we identified strengths stemming from both Burger King and Popeyes that made it a completely differentiated company. However, due to the relevance and consolidation of its first brand, […]
Neon
CONTEXT Neon was born as a startup and, in just 6 years, conquered the market and became a unicorn. In a dynamic and complex market, the brand now occupies 4th place in number of customers. With such growth, it was necessary to evolve to match the size of its business. With the brand's purpose of […]
HAPVIDA
STRATEGY Hapvida is a leader and protagonist of a model that guarantees in-depth knowledge of each client by integrating all medical care under integrated management. The advantages of the vertically integrated model are rediscovered to break down prejudices among new consumers. It is also welcoming, balancing efficiency and innovation with close service, which ensures the […]
iFood Benefits
STRATEGY To enter this new segment, iFood needed a sub-brand and a positioning capable of quickly explaining what qualifies and differentiates iFood from the traditional dominant players and the digital natives competing for space in this market. Besides being a reference in food and technology, iFood has two major differentiators in its favor that were key […]
