iFood Benefits
STRATEGY To enter this new segment, iFood needed a sub-brand and a positioning capable of quickly explaining what qualifies and differentiates iFood from the traditional dominant players and the digital natives competing for space in this market. Besides being a reference in food and technology, iFood has two major differentiators in its favor that were key […]
NATURA EVERYDAY
STRATEGY & CREATIVE WORK Based on the insight that skin is alive and changes every day, we developed a fluid and comprehensive universe capable of guiding the consumer to understand this evolution. Named "living form," the graphic representation of the new formula's concept can unfold in various ways to […]
Americanas Marketplace
MANIFESTO AMERICANAS MARKETPLACE STRATEGY In a full-service project, we developed the rebranding, verbal and visual universe, experience strategy, and integrated communication. For the ideal journey, we conducted an immersion, talking to partners with different profiles, in addition to quantitative research and analysis of existing materials. This stage also included mapping personas and the […]
Zarns
STRATEGY After in-depth diagnostic analysis, we identified its strengths and areas for improvement, defining guidelines for building the BRANDING through the IS, DOES, AND SAYS methodology. Based on these insights, we identified that we have an offering supported by a renowned faculty recognized by the scientific community as significant assets, in addition to the laboratories […]
