HAPVIDA
STRATEGY Hapvida is a leader and protagonist of a model that guarantees in-depth knowledge of each client by integrating all medical care under integrated management. The advantages of the vertically integrated model are rediscovered to break down prejudices among new consumers. It is also welcoming, balancing efficiency and innovation with close service, which ensures the […]
iFood Benefits
STRATEGY To enter this new segment, iFood needed a sub-brand and a positioning capable of quickly explaining what qualifies and differentiates iFood from the traditional dominant players and the digital natives competing for space in this market. Besides being a reference in food and technology, iFood has two major differentiators in its favor that were key […]
NATURA EVERYDAY
STRATEGY & CREATIVE WORK Based on the insight that skin is alive and changes every day, we developed a fluid and comprehensive universe capable of guiding the consumer to understand this evolution. Named "living form," the graphic representation of the new formula's concept can unfold in various ways to […]
Americanas Marketplace
MANIFESTO AMERICANAS MARKETPLACE STRATEGY In a full-service project, we developed the rebranding, verbal and visual universe, experience strategy, and integrated communication. For the ideal journey, we conducted an immersion, talking to partners with different profiles, in addition to quantitative research and analysis of existing materials. This stage also included mapping personas and the […]
