Cosan
Strategy After undergoing a diagnostic assessment that investigated the perception of Cosan by internal and external audiences and the market, we understood that the brand was perceived as falling short of its potential, needing to clearly communicate its management model and position itself as a leader and benchmark on the global stage. Therefore, we adopted an entrepreneurial, responsible, and bold personality […]
Zarns
Strategy: After in-depth diagnostic analysis, we identified its strengths and areas for improvement, defining guidelines for building the BRANDING through the IS, DOES, AND SAYS methodology. Based on these learnings, we identified that we have an offering supported by a renowned faculty recognized by the scientific community as significant assets, in addition to the laboratories […]
Zuk
Strategy: The diagnostic investigation involved in-depth interviews with company executives, B2B clients, end consumers, and market and competitor analyses. During the process, examining the learnings, we identified a powerful strength: with a background in auctions, Zukerman had spectacle in his DNA. From there, we combined this talent to solve […]
Stam
Strategy During the diagnostic phase, research made it clear that consumers had an emotional connection to the Stam brand, dating back to their childhood and important moments in their lives. Based on this discovery and in line with Stam's worldview, the purpose of "opening spaces for new stories" was defined, [...]
