CERBRAS
STRATEGY To translate Cerbras' story and inspire its future, we emerged with the purpose "To clothe dreams in reality." From this, we gave prominence to the category's action verb – "to clothe," which also translates to filling and enveloping the world with what we believe in, and we highlighted what the brand does […]
SPATEN
STRATEGY The beer has clear functional differentiators: in a market surrounded by Pilsners, it inaugurates the Munich Helles. Spaten balances flavor and aromas, and is recognized for its smooth, refreshing, and light bitterness. But a German beer with more than 600 years of history has much more to tell; Spaten transcends time. “Refining its admirable side” […]
ZAMP
STRATEGY We delved into BKB through a diagnostic study with its executives, clients, and B2B partners, in addition to analyzing the competition and the food market as a whole. In this process, we identified strengths stemming from both Burger King and Popeyes that made it a completely differentiated company. However, due to the relevance and consolidation of its first brand, […]
Neon
CONTEXT Neon was born as a startup and, in just 6 years, conquered the market and became a unicorn. In a dynamic and complex market, the brand now occupies 4th place in number of customers. With such growth, it was necessary to evolve to match the size of its business. With the brand's purpose of […]
