DAUS
STRATEGY The food industry is constantly transforming. And consumers with new eating habits increasingly demand new solutions. Challenges that are part of Ourolac's daily life and that reveal its innovative DNA. A differentiator recognized by all its audiences. A starting point for strategic deepening and guidelines for […]
RIO GASTRONOMY
STRATEGY We listened to the Rio Gastronomia team, sponsors, partners, and passionate clients, and we understand that the Brand has the potential to be much more than the event itself. It's about passion, fun, creativity, and culture. It's especially about food! As a gastronomy platform, the Brand creates moments of interaction throughout the year with a […]
CAPRICORN TEXTILE
STRATEGY As a strong and intrinsic point to the company's culture and, therefore, to the brand, the human essence of Capricórnio was key to the rebranding strategy. In a market with little differentiation and competition based on the territory of high fashion, cold and distant, this humanization brought a unique and proprietary territory to the Brand, […]
MINALBA BRAZIL
STRATEGY For this challenge, we worked in committees with the client's executive team and, when assembling the brand portfolio, we started from the following organizing principle: goes well with health x goes well with pleasure. In the first group, we have the strategic brands Minalba and Royale. In the second, we placed Indaiá as a strategic brand, Citrus and […]
