Ready to increase your brand value?

NATURA EVERYDAY

Live your body.

Strategy, Visual and Verbal Universe

CHALLENGE

Natura Tododia, one of Natura's largest and most important brands, has evolved.

The brand has just launched its innovative new formula with Prebiotic Nutrition, which understands and adapts to what the skin needs.

How do you communicate the new technology without losing the essence of this brand that is so close to women?

This was our biggest challenge: to delve into the history of Tododia and discover how to tell this story through a new visual and verbal universe, while remaining true to the brand's proprietary characteristics, earned and recognized by consumers over the years.

STRATEGY &
CREATIVE WORK

Based on the insight that skin is alive and changes every day, we developed a fluid and comprehensive universe capable of guiding the consumer to understand this evolution.

Dubbed "living form," the graphic representation of the new formula's concept is capable of unfolding in various ways to support the explanation of living technology.

Explanatory labels complement and support the narrative. The color palette is derived from the packaging and brings to life the vibrant graphics and executions that celebrate diversity.

The women are portrayed in a more spontaneous and natural way, sometimes interacting with other women, sometimes in moments of introspection within a sequence of images that reveals how Natura Tododia is part of their lives. A relationship built every day, in different ways. Aligned with the brand's personality, we adjusted the tone of voice and evolved the verbal territory, seeking a language that invites each consumer to live and discover the relationship with her own body.