PERFECT PAIR
STRATEGY Upon immersing ourselves in the brand's universe, it became evident that it was necessary to completely update the "Perfect Match Experience," understanding the issues of our current society and thus strengthening the relationship with current subscribers, as well as attracting a younger audience. To this end, Perfect Match should demonstrate how much it understands about the current moment in time […]
CHAMEX
STRATEGY During the diagnostic process, it was found that the category as a whole followed some premises that distanced it from the consumer, such as a discourse focused on functional attributes and a generic concept of quality. In this scenario, it was understood that Chamex could be ahead by realizing that it held in its hands the greatest symbol of […]
