MINALBA BRAZIL
STRATEGY For this challenge, we worked in committees with the client's executive team and, when assembling the brand portfolio, we started from the following organizing principle: goes well with health x goes well with pleasure. In the first group, we have the strategic brands Minalba and Royale. In the second, we placed Indaiá as a strategic brand, Citrus and […]
CBF
STRATEGY The entire process was conducted in co-creation committees with the client, with the CBF executive team and the agency's executive and creative team aligned in building this story. We went through an in-depth diagnosis and research with fans before defining the strategic guidelines for this Brand to effectively become the promoter of football […]
PERFECT PAIR
STRATEGY Upon immersing ourselves in the brand's universe, it became evident that it was necessary to completely update the "Perfect Match Experience," understanding the issues of our current society and thus strengthening the relationship with current subscribers, as well as attracting a younger audience. To this end, Perfect Match should demonstrate how much it understands about the current moment in time […]
CHAMEX
STRATEGY During the diagnostic process, it was found that the category as a whole followed some premises that distanced it from the consumer, such as a discourse focused on functional attributes and a generic concept of quality. In this scenario, it was understood that Chamex could be ahead by realizing that it held in its hands the greatest symbol of […]
