LEVORIN
STRATEGY Levorin moved from a territory with little differentiation (tires) to another, full of possibilities: urban mobility. This is because "two wheels," more than just a means of transportation, represent a different way of moving and experiencing the city. A way that only those who ride know. Talking to consumers, we discovered that two wheels is a lifestyle of […]
ELEMIDIA
STRATEGY Based on Elemidia's most powerful and authentic features, the repositioning focused on the power its screens have to initiate conversations, cultivate communities, and positively influence the day of those around them. This is because, more than just an advertising space, Elemidia is a platform with proprietary content and voice, […]
INDAIÁ
STRATEGY During the diagnostic process, we realized that Indaiá, a brand that is everywhere and speaks everyone's language, has the potential and flexibility to expand its offering, from water to soft drinks and even cereal bars in the future. Instead of focusing on individual performance, the brand speaks to the family, […]
MINALBA
STRATEGY During the diagnostic process, we realized that the category is based on product attributes and offers little emphasis on the emotional benefits that connect with the audience. In building the Branding Platform, we realized that the Brand wanted to communicate with restless spirits seeking new experiences, who challenge themselves […]
