STRATEGY

Levorin moved from a territory with little differentiation (tires) to another, full of possibilities: urban mobility. That's because “"two wheels"”, More than just a means of transportation, it represents a different way of moving and experiencing the city. A way that only those who ride it truly understand.

Talking to consumers, we discovered that two wheels are a lifestyle. They are tribes that recognize and help each other, and who feel free even in the chaotic traffic of everyday life.

Therefore, Levorin chose to be present, to recognize and value these communities, and to portray real life in the cities. This spirit was represented by its purpose. “"to make urban freedom more humane"” and the tagline “"together on two wheels"”.

CREATION

The new brand seeks to translate the positioning in an innovative way for the market, speaking directly to Levorin's audience. After much research, we understood the need for a brand and visual universe that represented the users and was literal in its understanding.

We took advantage of the letter "o" right in the middle of the word to represent the tire and designed a versatile brand that can be mutable and lively, without falling into the clichés of the category.