STRATEGY
During the diagnostic process, we realized that Indaiá, a brand that is everywhere and speaks everyone's language, has the potential and flexibility to expand its offerings from water to soft drinks and even cereal bars in the future. Instead of focusing on individual performance, the brand speaks to family, friends, and groups. Indaiá is a source of joy for people seeking a happier and more balanced life for themselves, their families, and friends.
CREATION
A brand that demands fun couldn't be boring. Indaiá is "bold" and constantly plays with its communication. Messages like "The person you love is made of 74% of water" or "Save water. Shower together" are part of the brand's verbal universe, giving it even more differentiation and ownership. Its universe constantly plays with onomatopoeia, using drawings and the shape of water.
IMPLEMENTATION
The brand's visual identity has been extended to the packaging of its entire product line. This new "look," in addition to being easily applied to the brand's communication materials, serves to reinforce Indaiá's positioning and essence for years to come. The new campaign, created by Ana Couto, presents this new positioning.
