STRATEGY

Based on Elemidia's most powerful and authentic features, the repositioning focused on the power its screens have to initiate conversations, cultivate communities, and positively influence the day of the people around them.

That's because, more than just an advertising space, Elemidia is a platform with proprietary content and voice, offering its advertisers and audience a unique and memorable conversation experience.

CREATION

We gave the brand a facelift to make it more friendly, contemporary, and to increase its performance, especially in digital media.

The visual universe stands out at the touchpoints, capturing the audience's attention. Inspired by "UP," the name given to Elemidia's symbol, we created vibrant and versatile graphics that adapt to different needs.

With an extensive color palette and modern, user-friendly typography, we guarantee consistency and new possibilities for use, both offline and online.

IMPLEMENTATION

We've identified that, more than just a communication platform, Elemidia has the power to transform people's lives. Only it offers dynamic, personalized, and real-time content. It's the perfect platform for the conversations that need to happen. Under the motto "every conversation is possible," the company addresses the most relevant issues of the moment and delivers inspiring content, in which brands can participate assertively, daily, offering their solutions to people's needs.