INDAIÁ
STRATEGY During the diagnostic process, we realized that Indaiá, a brand that is everywhere and speaks everyone's language, has the potential and flexibility to expand its offering, from water to soft drinks and even cereal bars in the future. Instead of focusing on individual performance, the brand speaks to the family, […]
MINALBA
STRATEGY During the diagnostic process, we realized that the category is based on product attributes and offers little emphasis on the emotional benefits that connect with the audience. In building the Branding Platform, we realized that the Brand wanted to communicate with restless spirits seeking new experiences, who challenge themselves […]
MINALBA BRAZIL
STRATEGY For this challenge, we worked in committees with the client's executive team and, when assembling the brand portfolio, we started from the following organizing principle: goes well with health x goes well with pleasure. In the first group, we have the strategic brands Minalba and Royale. In the second, we placed Indaiá as a strategic brand, Citrus and […]
CBF
STRATEGY The entire process was conducted in co-creation committees with the client, with the CBF executive team and the agency's executive and creative team aligned in building this story. We went through an in-depth diagnosis and research with fans before defining the strategic guidelines for this Brand to effectively become the promoter of football […]
