MINALBA BRAZIL
STRATEGY For this challenge, we worked in committees with the client's executive team and, when assembling the brand portfolio, we started from the following organizing principle: goes well with health x goes well with pleasure. In the first group, we have the strategic brands Minalba and Royale. In the second, we placed Indaiá as a strategic brand, Citrus and […]
SUPERBAC
SUPERBAC's strategy has a strong and relevant promise: to replace outdated processes in industry and everyday life through biotechnology. But the understanding of this field is still poorly developed and biased. Hence the question arises: What if SUPERBAC used its vision for the future and its expertise in nature […]
CBF
STRATEGY The entire process was conducted in co-creation committees with the client, with the CBF executive team and the agency's executive and creative team aligned in building this story. We went through an in-depth diagnosis and research with fans before defining the strategic guidelines for this Brand to effectively become the promoter of football […]
Architecture for internal structures of PRÓ-FROTAS
STRATEGY In a co-creative workshop with the Pró-Frotas team, we mapped the current customer journey, identifying pain points and improvement projects. And for the implementation of these projects, we redesigned the startup's internal structure, which began working in squads following Lean principles, focused on user needs but without losing sight of […]
