CBF
STRATEGY The entire process was conducted in co-creation committees with the client, with the CBF executive team and the agency's executive and creative team aligned in building this story. We went through an in-depth diagnosis and research with fans before defining the strategic guidelines for this Brand to effectively become the promoter of football […]
Architecture for internal structures of PRÓ-FROTAS
STRATEGY In a co-creative workshop with the Pró-Frotas team, we mapped the current customer journey, identifying pain points and improvement projects. And for the implementation of these projects, we redesigned the startup's internal structure, which began working in squads following Lean principles, focused on user needs but without losing sight of […]
ENAUTA
STRATEGY Executives, strategic partners, clients, and leaders of local communities where the company operates were interviewed. We conducted an in-depth study of the competition and benchmarks. The branding strategy was based on the company's business challenge, which expands its positioning from the Oil & Gas segment to the Energy segment. To this end, we established as […]
CHAMEX
STRATEGY During the diagnostic process, it was found that the category as a whole followed some premises that distanced it from the consumer, such as a discourse focused on functional attributes and a generic concept of quality. In this scenario, it was understood that Chamex could be ahead by realizing that it held in its hands the greatest symbol of […]
