GUARANÁ NATU
STRATEGY Guaraná Antarctica is one of the most iconic brands in Brazil, and to enter this new market, it needed to deeply understand the behavior of its customers and what they value in the communication of natural and organic products. The packaging strategy was inspired by the origin and artisanal production of Guaraná […]
LEVORIN
STRATEGY Levorin moved from a territory with little differentiation (tires) to another, full of possibilities: urban mobility. This is because "two wheels," more than just a means of transportation, represent a different way of moving and experiencing the city. A way that only those who ride know. Talking to consumers, we discovered that two wheels is a lifestyle of […]
ELEMIDIA
STRATEGY Based on Elemidia's most powerful and authentic features, the repositioning focused on the power its screens have to initiate conversations, cultivate communities, and positively influence the day of those around them. This is because, more than just an advertising space, Elemidia is a platform with proprietary content and voice, […]
CAPRICORN TEXTILE
STRATEGY As a strong and intrinsic point to the company's culture and, therefore, to the brand, the human essence of Capricórnio was key to the rebranding strategy. In a market with little differentiation and competition based on the territory of high fashion, cold and distant, this humanization brought a unique and proprietary territory to the Brand, […]
