CAPRICORN TEXTILE
STRATEGY As a strong and intrinsic point to the company's culture and, therefore, to the brand, the human essence of Capricórnio was key to the rebranding strategy. In a market with little differentiation and competition based on the territory of high fashion, cold and distant, this humanization brought a unique and proprietary territory to the Brand, […]
XP INC.
STRATEGY Thus, the XP Group became XP Inc. A brand capable of encompassing a constantly expanding business portfolio – which includes XP Investimentos, Rico, Clear Corretora and InfoMoney – and can travel the world without needing translation. It will also integrate under a single corporate brand the purpose and […]
INDAIÁ
STRATEGY During the diagnostic process, we realized that Indaiá, a brand that is everywhere and speaks everyone's language, has the potential and flexibility to expand its offering, from water to soft drinks and even cereal bars in the future. Instead of focusing on individual performance, the brand speaks to the family, […]
MINALBA
STRATEGY During the diagnostic process, we realized that the category is based on product attributes and offers little emphasis on the emotional benefits that connect with the audience. In building the Branding Platform, we realized that the Brand wanted to communicate with restless spirits seeking new experiences, who challenge themselves […]
