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WORLD MANUAL

Pioneers of Knowledge

Communication, Brand, Positioning

CHALLENGE

Manual do Mundo is one of the most beloved YouTube channels in the country. With relevance and consistency since 2008, Iberê and Mari, the channel's creators, have taken Manual do Mundo to the level of the largest science and technology channel in Portuguese in the world, with more than 15 million subscribers, 3 billion views, and more than 1.3 million followers on Instagram.

After more than a decade of success as one of the most accessed channels in the country, the business needed to update itself. The brand, with its visual representation of the experiences the channel offered, had become childish, limiting its dialogue with different audiences. It became clear that it needed to raise the bar to expand its reach and build its brand personality beyond its creators and presenters.

STRATEGY

The analysis clearly showed the connection and passion that the channel inspires, and the relevant role it plays in people's lives. Through educational entertainment, the channel stimulates and adds knowledge in a lighthearted way, without losing credibility.

The motto "Curiosity to conquer the world" is the guiding thread of this story. Everything within our reach, Manual do Mundo is ready to unveil, discover, and share with more people.

It was important for a brand to have greater consistency and flexibility of language in order to engage with different subjects in a more mature way, exploring electronic, chemical, aquatic, space, manual experiences, etc.

CREATION

Based on its pioneering, contagious, reliable, and hands-on brand personality, we show that Manual do Mundo is for everyone who seeks knowledge and is curious, allowing the brand to deconstruct itself and interact with different age groups and topics, enhancing its performance in the digital environment without disregarding its application in physical environments.

The brand reinforces its leading role of over 13 years in the world of curious minds and explorers of knowledge, increasingly expanding its reach, whether in content or interactive products.

Technical Specifications

Ana Couto Team

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Customer Team

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R. Mourato Coelho, 1404
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