Path

We started with the concept of Elo as a symbol of connection, bridge, and bond. The idea was to convey the accessibility and support that the brand offers, highlighting the possibility of a closer and more straightforward relationship with money. In the rebranding, it was crucial to translate these values into a cohesive and inspiring visual and verbal identity.

Universes
Verbal and
Visual

We reimagined the Elo logo, maintaining its original geometry but emphasizing its form as an iconic element of connection. The logo's extremities suggest continuity and linearity, reflecting the idea of bridge and unity. The triad of colors was rearranged in a more organic way, adding shades of green to reinforce the brand's national identity and bring freshness to its visual appearance.

The chosen typography is Brazilian, robust, and flexible, capable of adapting to the brand's diverse textual and visual demands. The graphic universe expands the idea of connection, making the logo a visual element that allows for clear and inspiring narratives. The images capture the reality of Brazilians, celebrating culture, music, and daily life in an optimistic and joyful way.

Elo's verbal communication reflects its Brazilian identity, with a speaking style that conveys irreverence, charisma, and a positive outlook on life. With just the right amount of humor, it encourages achievements with a creative and intelligent vocabulary that directly engages with Brazilian culture and dreams. Titles like "Dreams with a beginning, a middle, and Elo" and "Between your talent and the guitar, our card" illustrate this unique and captivating approach of the brand.