iFood Benefits
STRATEGY To enter this new segment, iFood needed a sub-brand and a positioning capable of quickly explaining what qualifies and differentiates iFood from the traditional dominant players and the digital natives competing for space in this market. Besides being a reference in food and technology, iFood has two major differentiators in its favor that were key […]
Zarns
STRATEGY After in-depth diagnostic analysis, we identified its strengths and areas for improvement, defining guidelines for building the BRANDING through the IS, DOES, AND SAYS methodology. Based on these insights, we identified that we have an offering supported by a renowned faculty recognized by the scientific community as significant assets, in addition to the laboratories […]
LEVEROS
STRATEGY Despite being invisible to the end consumer, Multi-Ar was already a positive reference for manufacturers, retailers, and installers, who are the biggest influencers in the end consumer's purchasing decision. However, the market, driven by price wars and the need for fast product delivery, made it difficult to build greater loyalty among installers, who […]
