Flemish
STRATEGY The answer stemmed from redefining Flamengo's role, which is no longer just a sports club but a sportainment platform. The brand is now guided by a clear purpose: to bring magic to the nation's daily life, expanding its reach beyond the game. This repositioning […]
Explore
NAMING The challenge was to translate, into a descriptive name, the platform's promise to enhance the talent of tourism professionals. The archetype of the explorer was the creative starting point, and the strategic context, which suggests the discovery of greatness, served as the foundation for the name's concept. Thus, desBRAva emerged, an invitation that […]
Yelum
Strategy: In a deep co-creation journey with the HDI Group Executive Committee, we listened to brokers and clients and understood the key assets already built by Liberty for the construction of Yelum: the yellow, which visually differentiated it, became an attitude, of originality, freshness, warmth. And freedom, which initially was being […]
Zarns
Strategy: After in-depth diagnostic analysis, we identified its strengths and areas for improvement, defining guidelines for building the BRANDING through the IS, DOES, AND SAYS methodology. Based on these learnings, we identified that we have an offering supported by a renowned faculty recognized by the scientific community as significant assets, in addition to the laboratories […]
