STRATEGY

Thus, we created Nextel Agiliza, a positioning that eliminates obstacles and creates opportunities for people to grow. Colors, visual and verbal universe, and brand that reflect the positioning aligned with the lives of its audience.

CREATION

A revitalization with the concept of being closer to its audience and with greater digital performance.

IMPLEMENTATION & RESULTS

Nextel has started delivering more than expected from a mobile operator, eliminating obstacles and creating opportunities for people to grow.

For the first time since its launch in 1997, Nextel has reached 3 million customers*.

Nextel recorded the largest growth among players in the category, 1,42% higher than the previous month**.

* TELECO MAY 2018
** NEXTEL MARKETING MAY 2018