ASAAS
STRATEGY Through a series of internal interviews, interviews with partners, research with entrepreneurs, and an immersion in the world of financial management, we identified a clear tension: the growth of Brazilian companies is directly impacted by unpredictability. It's a daily struggle between the ambition to expand and the constant cycle of uncertainty. To respond to this scenario, the purpose that guides all of our work emerged…
Flamboyant
CONTEXT The history of the Flamboyant Group begins with Lourival Louza and his unique vision for Goiânia. The family tradition started in agriculture, where the Louza family pioneered the genetic improvement of Nelore Mocho cattle. This commitment to excellence and innovation was the foundation upon which the group built its legacy. Expanding […]
MINALBA BRAZIL
STRATEGY For this challenge, we worked in committees with the client's executive team and, when assembling the brand portfolio, we started from the following organizing principle: goes well with health x goes well with pleasure. In the first group, we have the strategic brands Minalba and Royale. In the second, we placed Indaiá as a strategic brand, Citrus and […]
CBF
STRATEGY The entire process was conducted in co-creation committees with the client, with the CBF executive team and the agency's executive and creative team aligned in building this story. We went through an in-depth diagnosis and research with fans before defining the strategic guidelines for this Brand to effectively become the promoter of football […]
