How can Brazilian identity be a competitive advantage for organizations? What is the relationship between Brazilians and Brazil and its symbols? What value does the country generate?

After our "Branding Beyond the Tropics" season, where we reflected on the value that Brazil generates, we understand that there is great value in our people, businesses, and brands. Given such an intense context and high expectations for this year, we conducted a groundbreaking study: "Branding Brazil – the value that the country generates," using the Valometry methodology, owned by Ana Couto, which measures the value of branding.

Between June 10 and 30, we listened to 2,500 people across all regions of Brazil, in addition to 5 online communities with 150 participants and social listening, with over 600,000 tweets analyzed.

And on the day August 24th, at 7 PM, You are our special guest to watch the launch of the study in a unique live-streamed presentation.

Schedule:

7 PM – Presentation of the study with Ana Couto.

8 PM – Debate with industry guests:

Maria Paula Fonseca – Global Brand Director of Natura
Daniel Wakswaser – VP of Marketing at Ambev
Clayton Caetano – Head of Branding and Design at Itaú

Fill out the form below and guarantee your participation: