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BRANDING IN THE CEO'S CHAIR

Are you ready to dive into the paper? The Challenges of Branding in the CEO's Chair?
We received Teresa Vernaglia (BRK), Tabajara Bertelli (Ultragaz), Eduardo Alvarenga (Eletromidia), and Luis Guimarães (Cosan). From these conversations, we drew... ten lessons which we shared in the paper, available for download below.

What you will find in our paper The Challenges of Branding in the CEO's Chair :

  • Valuable insights into the history of iconic brands.
  • The branding strategies that propelled organizations to the top.
  • Practical tips to incorporate into your own work.
  • A special look at the CEO's chair and its symbolism.

Fill out the form below to download. the paper right now:

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